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Five Suggestions for Creating a Lobby Sign that Stands Out

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Imagine walking into a well-designed, modern office lobby—what's the first thing that catches your eye?

It’s probably a lobby sign, displaying the company's name and logo. These signs enhance the aesthetics and visual appeal of your lobby area and communicate professionalism, brand values, and attention to detail to your visitors.

When it comes to business lobby signs, every detail matters. The material you choose for your lobby signs, as well as their designs, contribute to creating a lasting impact on your visitors. Office lobby signs reflect your brand's values and identity. This blog will discuss the most successful tips for creating a lobby sign that stands out, so your business is set up for success.

What are the Benefits of Office Lobby Signs?

Let's explore the countless benefits that lobby signs unlock for your business growth!

The Importance of First Impressions

Businesses use different strategies to make a lasting first impression on their potential customers because the first interaction sets the tone for upcoming customer experiences. Lobby signs are often the first point of contact for visitors, which means a well-designed lobby sign that conveys professionalism will encourage a positive impression from them.

Enhancing Your Brand Identity

Custom lobby signs play a crucial role in reinforcing your brand identity. Work with your signage maker to incorporate brand elements, like your logo, tagline, or other details in your lobby signs. This will not only maintain consistency throughout all branding efforts, but it will also build brand recognition.

Highlight Key Promotions

While the primary purpose of lobby signs is to convey branding and wayfinding information, they can also be used as practical promotional tools. For example, a lobby sign can feature a QR code that directs visitors to a promotional offer or a digital display that showcases your latest products or services.

Enhance your Aesthetics

Office lobby signs also contribute to the overall aesthetics of your workspace. A creative and well-crafted sign can enhance the visual appeal of your lobby, creating a welcoming environment for visitors. As they come in various styles, you can find a sign that suits your business’s unique aesthetic preferences.

Creating an Effective Lobby Sig: Tips and Tricks

Understand Your Brand Identity

Aligning your lobby sign with your brand's identity is crucial to creating a consistent and impactful visual representation of your brand. In other words, your lobby sign must accurately reflect your brand's values and personality.

For example, if your brand is known for its modern and innovative approach, choose a sleek and contemporary design to showcase it. On the other hand, if your brand is more traditional and conservative, a classic and elegant design is likely more appropriate.

Choose the Right Materials

Selecting high-quality materials is an excellent way to give your business signs the right impression to your target audience. Your customers are likely to associate your signs with the quality of your products or services, as well as your professionalism.

Moreover, selecting high-quality materials for your lobby sign has an impact on longevity and aesthetics. Office lobby signs are a good investment, which will save you money in the long run, as they will last longer and remain vibrant.

You can choose from different types of signage materials, like acrylic or metal, to prioritize durability and visual appeal in your signs. Remember that each material has unique characteristics, which may impact its suitability for different design concepts. Therefore, discuss your material preferences with your signage partner before beginning the design or choosing the type of lobby sign you want.

Focus on Visibility and Readability

The visibility and readability of your lobby sign are critical for effective communication. Your lobby sign should be easily read from a distance, ensuring visitors can quickly identify your brand. You should also choose easy-to-read, clear fonts that align with your brand's style; for example, cursive fonts are not great choices, as they are hard to read from afar.

Consider other factors, like font size, spacing, and color contrast, to make sure your lobby signs for business are easily read and understood. For example, a bolded, black sans-serif font that contrasts the white background will guarantee quick readability and high visibility.

Incorporate Lighting Elements

Lighting can significantly impact the visibility and attractiveness of your lobby sign. You can use backlit lobby signs, LED lights, or other lighting effects to your signs to create a more engaging visual experience. For example, backlighting will create a halo effect around your lobby sign, making it more visible and eye-catching. You can also use LED lights to foster a more modern and vibrant look in your lobby.

Consider the Placement and Size

The placement and size of your lobby sign are crucial factors that can affect its impact on your audience. Therefore, place your lobby sign in a location where visitors can easily see it as soon as they enter the area. If you’re unsure where this place is, walk through your front doors and take note of where your eyes go first. Consider additional factors, such as the height of the sign, the angle of visibility, and any potential obstructions that may block your sign.

Moreover, the size of your lobby sign should be proportionate to the available space and the viewing distance. A lobby sign that is too small may be overlooked, while a lobby sign that is too large may overwhelm the space.

Your Trusted Lobby Signage Manufacturer in Chicago

Are you looking for eye-catching and customized lobby signs in Chicago? Look no further than Igna Signs and Graphics.

Our team will work to understand the vision and goals you want to fulfill with your office lobby signs. We are a local signage manufacturer that aims to deliver the best possible results. With a focus on high-quality materials and visual appeal, we ensure that your lobby sign is beautiful, impactful, and effectively communicates your brand message.

Whether you are looking to upgrade your current lobby sign or create a new one with fresh ideas, we are here to help. What are you waiting for? Contact us today to learn more about our signage services and to begin discussing your business goals!

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