One of the best things you can do for your business is to join a trade show. You have a special opportunity at these events to show and promote your brand. This is a chance for business owners to interact with clients, suppliers, and other business owners in the same industry. You can observe firsthand how customers react to your business by participating in trade shows.
It is essential to draw a large number of attendees to your booth if you want to make the most of participating in trade shows. However, it can be difficult because so many other booths are competing for customers' attention. The best trade show display ideas will help you in this situation.
Do you have plans to attend a custom trade show exhibit in Chicago, soon? Make sure your company stands out at trade shows by using appealing ideas. In this article, we listed down some ideas on how to make your booth engaging for the show’s participants.
1. Social Media Photo Booth
Giving customers a place to take photos for social media is one of the simplest and cheapest ways to attract them to your booth. Create a photo area where guests can take pictures using photo booths, backdrops, or cardboard cutouts. Create a fun brand-related prop that customers can use in their photos, like a cutout of a mascot. Customers can either take selfies at your photo station or have a professional photographer take their photos.
2. Lighting Up Your Booth with LEDs
Backlighting is often an option for pop-up booths and other custom banner stands. Investing in trade show lighting is a cheap way to draw attention to your booth from passersby. You can get your own personal LED lights to put inside your booth to light up your displays and backlight customized posters by having the lights built into the frame. Because LED lights are bright and have long-lasting, simple-to-replace bulbs, they are perfect for trade show environments.
3. Put Colors to Work for You
Consider the colors you want to use when creating custom graphics to be printed on your promotional displays. Try to include any colors that are associated with your brand, such as those in your logo, or your graphics. Using bolder, more noticeable colors could also help you draw in more viewers.
4. Include your website and contact details.
Your clients will require information on where they can learn more about your business, services, and goods. Whenever you create custom graphics or trade show literature, be sure to include contact information for customers in your trade show banner stands. Provide customers with easy access to your phone number, website, email, and other crucial information. This will make it simpler to get in touch with customers for follow-ups after the event.
Your Reliable Sign Company in Chicago
Some people believe that you might never get another chance to make a good first impression. To ensure you're giving your customers the best experience possible, make sure your signs accurately represent your brand. And when looking for trade show banners “near me” – we are the name to trust.
Igna Signs & Graphics provides a wide selection of eye-catching and excellent trade show displays. To ensure that your signs make your booth stand out, our team will work closely with you. Contact us today for a free quote.