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Outdoor Signage for Small Businesses: Cost-Effective Solutions with Big Impact

Home » Blogs » Outdoor Signage for Small Businesses: Cost-Effective Solutions with Big Impact

According to a 2019 statistic, there were 1.2 million small businesses that existed in the state of Illinois. The pandemic may have affected those numbers. However, you can still expect hundreds of thousands of small businesses operating in the state today.

With the amount of competition around, small businesses need to find new ways to stand out. This is why having the right outdoor business signage is key.

There are plenty of options to choose from, a lot of which are a significant investment. If you’re looking for cost-effective exterior sign solutions, here are some exciting options to explore.

Eye-Catching and Professional Channel Letters

These are three-dimensional signs consisting of individual letters, characters, or graphics. When put together, they are typically used to display your business name and logo.

These types of signs for buildings tend to be pricier than other options. However, the rewards you get eventually pay for themselves. These signs are the perfect storefront signage. They give a name to your business, making you visible to your target customers.

Vinyl Banners: Versatile Exterior Signs

One of the best signs, when you’re looking for a cost-effective option, is vinyl banners. These can easily be printed with the message and design you need. Made with high-quality vinyl material, they can be used outdoors and withstand inclement weather.

Because of their price, you can get more than one sign to create an eye-catching visual display. They work effectively to deliver your message while not breaking the bank.

Rent-Free Advertising with Window Graphics

Window graphics are vinyl adhesives that can be applied to glass windows and doors. They are perfect for decorating your storefront with visuals that attract passersby. These types of signs for buildings and storefronts can be used to:

  • Display your business name and logo
  • Launch new products or services
  • Advertise ongoing or upcoming deals and promotions
  • Add in-season décor to your storefront

Cost-Effective and Lightweight Coroplast Signs

These corrugated plastic signs are perfect for short-term use. Coroplast signs are made with a durable plastic material that can be printed with any design you need. Often, they are mounted on the ground to get the attention of people driving or walking by.

Coroplast signs are a cost-effective solution for promoting seasonal deals and events. Effectively convey your message with this outdoor business signage.

Your Trusted Outdoor Sign Company in Chicago

Getting your business in front of your target audience doesn’t have to be costly. With the right signs and designs, you can make your small business stand out. Also, working with an experienced sign maker will help you get the job done.

If you’re looking for a full-service outdoor sign company in Chicago, Igna Signs & Graphics is here to help. We love supporting small businesses through expert sign services. We design, produce, and install a wide array of outdoor signs that help your business stand out.

Whether you need channel letters, window graphics, or more, we can deliver. Call us today to get started and we’ll give you a free estimate.

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Igna Signs & Graphics helps you build your brand identity with strong visual communication solutions. We aim to work with all our clients as partners in business and build their market share in the Chicago land area.
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